Negative keywords for fashion stores. Shoppers, not pattern makers.

Fashion keywords are short and visual, so they match patterns, games and celebrity news as easily as shoppers. Shopping and Performance Max campaigns see most of this traffic.

Add these negatives to the list attached to Performance Max as well as Search.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

cheap, sale, outlet

Bargain shoppers buy clothes. Keep unless your prices never match.

vintage, second hand

Keep if you sell pre-owned; block only if you sell new.

size guide

A buying question. Keep it.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.