Negative keywords for electricians. Jobs to quote, not diagrams to read.

Electrical keywords pull in a lot of learners: the same words describe the work and the theory behind it. Each of those clicks costs the same as a homeowner's.

Repairs are the business, so the general Repairs and parts group is left out. Block parts buying and theory instead.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

ev charger installation

A growing source of good jobs. Keep it if you install chargers.

emergency

Block only if you do not take emergency calls.

inspection, certificate

Paid work for many electricians. Keep it if you issue certificates.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.