Negative keywords for dentists. Patients, not students or pet owners.

Dental keywords are expensive because the people who book are worth a lot. That makes every click from a student or a pet owner costly, and broad match sends plenty of them.

A shared list stops them across every campaign, so the budget stays on people looking for a dentist near them.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

emergency

Often the best search a practice gets. Never block it unless you have no same-day slots.

cheap, affordable

Waste for a cosmetic clinic, real patients for a family practice that takes insurance.

children, kids

Block only if you do not see children.

implant cost

Price searches often book. Block it only if the cost page converts nobody.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.