Negative keywords for cleaning services. Homes and offices to clean, not products to buy.
Cleaning searches mix people hiring a cleaner with people looking for cleaning work, products or tips. This list blocks the latter.
- 24 negatives for this industry, plus the general groups.
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Your list
24 negative keywords
- "best mop"
- "best mops"
- "bleach"
- "carpet cleaner rental"
- "cleaner hiring"
- "cleaning hacks"
- "cleaning job"
- "cleaning jobs"
- "cleaning products"
- "cleaning schedule template"
- "cleaning supplies"
- "cleaning work near me"
- "detergent"
- "housekeeper job"
- "housekeeper jobs"
- "how to clean"
- "janitor salary"
- "pressure washer hire"
- "rug doctor"
- "stain removal tips"
- "steam cleaner rental"
- "vacuum cleaner"
- "vacuum cleaners"
- "vinegar cleaning"
Check the list against your business before pasting it. Never add a negative for a search that has converted.
Oppy reads your own search terms every week and proposes the negatives your account needs, for your approval.Try it on your account
Why these searches cost you
Cleaning keywords are short and common, so they match a huge number of unrelated searches. Most of them are people who want a product or a tip, not a person.
A shared list keeps them out of every campaign, which matters most for small local budgets.
Words to check before you block them
These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.
- end of tenancy, move out
- Often your best paid jobs. Keep them.
- cheap
- Some budget clients still book. Block only if they never convert for you.
- carpet cleaning
- Block only if you do not clean carpets.
How to use the list
Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.
Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.
Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
What negative keywords should a cleaning company use?
Cleaning jobs, cleaning products, tips and hacks, and machine rental. Keep end of tenancy and deep cleaning searches.
Should cleaning services block jobs?
Yes. Cleaning job searches are very common and never become clients.
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