Negative keywords for car dealerships. Buyers, not gamers or renters.

Model names are searched by fans, gamers and renters as much as by buyers. A dealer pays the same for each click.

Used cars and servicing are part of a dealer's business, so the general Used and Repairs groups are left off this list.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

used, second hand

Most dealers sell used cars. Keep them.

lease

Keep if you offer leasing; block only rental brands.

service, MOT

Workshop work for many dealers. Keep if you have a service department.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.