Negative keywords for beauty and hair salons. Bookings, not tutorials.

Beauty searches are often about ideas and products rather than appointments. A haircut keyword can spend on people looking for a tutorial.

Inspiration searches sometimes become bookings later, so watch your own terms before blocking all of them.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

near me, open today

Strong booking signals. Keep them.

prices

People choosing a salon. Keep them.

bridal, wedding

Often high-value bookings. Keep if you do bridal.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.