Negative keywords for accountants. Clients with books, not students with exams.

Accounting keywords share words with education and with government services, which see far more searches than firms do. Broad match brings both in.

People looking for the tax office's own number or a form are not looking for an accountant, and they search in large numbers near every deadline.

These look like waste on most accounts. On some of yours they may be customers, so read your search terms before adding them.

tax return

Many people want it done for them. Keep it if you prepare returns.

cheap, fixed fee

Small business owners comparing prices. Keep unless they never convert.

software

Block only free software; searches for help with a paid package can be clients.

Add the list to a shared negative keyword list and attach it to every Search, Shopping and Performance Max campaign. Phrase match is a safe default for single words.

Negatives do not match close variants, so the generator adds the plurals. Never add a negative for a search that has converted in the last year.

Then read your own search terms every week at first. A starting list catches the common cases; your report shows the ones that are yours.